On the morning of October 18, the large-scale national media interview event "Qilu Grain and Oil Good·Grain Security Reporter Tour" hosted by the Shandong Provincial Grain and Material Reserves Bureau and hosted by Shandong Radio and Television Station came to Jinsheng. Li Jian, deputy director of the Shandong Provincial Grain and Material Reserves Bureau, Zuo Zhenke, member of the party group and deputy director of the Linyi Grain and Material Reserves Bureau, and Zhang Keqing, fourth-level director of the Linyi Grain and Material Reserves Bureau, led more than 20 media from across the country Reporters visited Jinsheng Peanut Technology Industrial Park. Chen Weichao, director of the County Development and Reform Bureau, Wei Yanjun, deputy director of the County Development and Reform Bureau and director of the County Grain and Material Reserve Center, Zhao Guangbin, deputy director of the County Grain and Material Reserve Center, and Song Lili, general manager of Jinsheng Grain and Oil Company , accompanied by Zou Yefei, deputy general manager of the group.
It is reported that the large-scale national media interview event "Qilu Grain and Oil is Good·Food Security Reporter Tour" will hold a kick-off meeting in Jinan on the morning of October 16th. Later, media reporters will arrive in Linyi and Rizhao for a three-day event. During the visit and interview, we conducted in-depth research and publicity reports on the work measures, experiences, practices and typical cases of promoting high-quality development of the grain industry in various places, promoting stable grain production, increasing agricultural efficiency, and increasing farmers' income, to showcase the style of Qilu's grain and oil industry.
The leaders and reporters visited the Jinsheng Peanut Cultural Museum, e-commerce center, R&D and testing center and peanut smart factory, listened to the company’s reports on the development of the entire peanut industry chain, technological innovation, brand building, rural revitalization, etc., and A detailed understanding of Jinsheng series products such as raw virgin peanut oil and peanut snack products was conducted. After the visit, reporters from People's Daily Online, Dazhong.com, Shandong Satellite TV and other media successively interviewed Zou Yefei, the deputy general manager of the group.
In the next step, Jinsheng will make use of the reputation and influence of "Qilu Cereals and Oils" public brand" and use the three-dimensional communication advantages of integrated media and multi-platforms to intensify the brand construction of Jinsheng Cereals and Oils, strive to create a well-known domestic brand of peanut oil, and promote the development of Qilu Cereals and Oils. Shandong is on the dining tables of more Chinese people.
