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On July 22, 2021, the Shandong Provincial Grain and Material Reserves Bureau joined hands with the Qinghai Grain Bureau to hold the "Qilu Grain and Oil" China Tour Xining Promotion Conference and the Shandong-Qinghai Grain Production and Marketing Cooperation Forum with the theme of "Qilu Grain and Oil, Youth Has a Special Favor".

Nearly 200 people attended the event, including Wang Weihua, Secretary of the Party Leadership Group and Director of the Shandong Provincial Grain and Material Reserve Bureau, Zhang Xiaojuan, Member of the Party Leadership Group and Deputy Director of the Qinghai Provincial Grain Bureau, heads of the Shandong Provincial Youth Aid Management Team, as well as department heads of some local and municipal governments in the two provinces, and business representatives. Song Shangke, second-level researcher of Linyi Municipal Grain and Material Reserve Bureau, Zhang Hua, member of the Standing Committee of Junan County Party Committee and secretary of the Party Working Committee of Shizilu Street, Chen Weichao, secretary of the party group and director of the County Development and Reform Bureau, and Song Lili, executive general manager of Jinsheng Cereals and Oils Group, led the team to participate in this event promotion activities.

The company showcased Jinsheng's high-end edible oils represented by Jinsheng's original virgin peanut oil. Through on-site tastings, product explanations, and factory videos, everyone can have an in-depth understanding of Jinsheng's quality-based development approach and an immersive experience. A healthy cooking oil journey from peanut base to table.

At the exhibition, Wang Weihua, Secretary of the Party Leadership Group and Director of the Shandong Provincial Grain and Material Reserve Bureau, Zhang Xiaojuan, Member of the Party Leadership Group and Deputy Director of the Qinghai Provincial Grain Bureau, and other leaders visited the Jinsheng exhibition area for inspection and guidance. Song Lili, Executive General Manager of Jinsheng Cereals and Oils Group, introduced the characteristics of the company in detail to the leaders and product advantages.

In an interview with a reporter from Shandong Satellite TV, Mr. Song said: "With the help of Qilu Grain and Oil China Tour, Jinsheng's brand has entered a stage of rapid improvement. Qilu Grain and Oil China Tour has arrived in Qinghai, which is a good opportunity for us. Relying on Shandong's resource advantages and With the influence of the Jinsheng brand, we will work hard to develop the northwest market and strive to bear fruit as soon as possible.”

Jinsheng takes this "Qilu Grain and Oil" China Tour to Qinghai as an opportunity to continue to focus on the four aspects of intensive processing, green recycling, technological innovation, and brand building, and promote the transformation and upgrading of the grain industry by strengthening, replenishing, and extending the chain. Improve quality and efficiency, expand and strengthen the peanut oil and peanut industry chain, help build the "Qilu Grain and Oil" brand, and promote Shandong's high-quality grain and oil to go out of Shandong and go nationwide.