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Jinsheng Peanut Oil won the first batch of well-known agricultural product enterprise product brands in Shandong Province

2018-08-10
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Recently, the first batch of well-known agricultural product enterprise product brands in Shandong Province were jointly selected by the Provincial Department of Agriculture, the Provincial Department of Oceans and Fisheries, the Provincial Forestry Department, and the Provincial Animal Husbandry and Veterinary Bureau, and Jinsheng Peanut Oil ranked ninth on the list.

Craftsmanship is as good as gold, quality is as good as gold

Food is food to safety first. Jinsheng Grain and Oil Company always adheres to strict quality control and regards quality and safety as the lifeline of the enterprise. The company is the first in the industry to pass ISO9001 quality management, ISO22000 food safety management, ISO14000 environmental management and OHSAS18000 occupational health and safety management system certification and SKS KOSHER kosher certification. It conducts real-time testing of the entire production process and implements quality control on all factory products. Traceability system management and perfect product quality assurance system ensure that consumers are provided with safe, healthy, green and ecological ingenious oil.

The latest research and development of high-end oil products such as virgin virgin peanut oil and high oleic acid peanut oil are based on the most advanced seven-star virgin oil extraction process in China, which perfectly combines traditional essence with modern technology. The unique instantaneous high-temperature pressing and quick-freezing aroma condensation process shortens the time It adopts high-temperature processing, has a rich and unique aroma, and fully retains the original nutrition of peanuts. It is the first in the country to adopt chromatographic screening, ozone sterilization, aflatoxin removal and other technical processes, and its product quality is much higher than the national standard.

Good quality oil creates the Jinsheng brand. Jinsheng peanut oil is highly recognized by consumers for its excellent product quality, good after-sales service, and unique color, taste and aroma. It has successively won the titles of "National First Guaranteed Oil", "China's Famous Brand", China Oil Expo's "Product Innovation Award" and "Product Gold Award".

Efforts are actually better than differences

In order to better play the leading role of leading enterprises, promote the upgrading of the peanut industry, and improve the technological content of products, the company continues to increase technological innovation and R&D investment, and has successively established the "National Postdoctoral Workstation", "Shandong Enterprise Technology Center", There are five R&D platforms at or above the provincial level: "Shandong Province Peanut Deep Processing Engineering Technology Research Center", "Shandong Jinfeng Peanut Processing Technology Public Service Center" and "Shandong Province One Enterprise One Technology Center". It has established long-term cooperative relationships with scientific research institutes such as the Oils and Fats Branch of the Chinese Cereals and Oils Society, the Chinese Academy of Agricultural Sciences, the Shandong Academy of Agricultural Sciences, and Shandong Agricultural University, and has established joint laboratories and scientific research and development pilot bases to develop new products and new processes. , testing new projects, currently has applied for 20 national patents, won 3 provincial science and technology progress awards, and 5 municipal science and technology progress awards.

Over the years, Jinsheng Grain and Oil Company has adhered to the one-stop agricultural industrialization operation model of "company + base + cooperative + farmers" and "production, processing and marketing" to promote the enrichment of people and increase income, the scale of the enterprise has been continuously expanded, and the economic and social benefits have been achieved Steady improvement. Relying on the advantages of the local peanut planting industry, the company has established a green peanut production base of 20,000 acres in Junan County and surrounding areas. It has introduced and cultivated high-oleic acid varieties to promote local planting. It has hired experts to uniformly standardize the management of the base and ensure that the raw materials are sourced from the source. The product is green, natural and pollution-free.

香飘万里 铸梦百年

Be a good conscience and build a century-old enterprise. In order to establish a corporate image, increase product visibility, increase market share, and seize the mid-to-high-end packaged oil market, Jinsheng Cereals and Oils Company attaches great importance to the publicity and promotion of the "Jinsheng" brand, and makes every effort to increase the promotion of the "Jinsheng" brand, forming a A virtuous cycle of using brand to drive the market, using the market to drive sales, and using sales to promote production. At present, the company has deployed online and offline multi-channel operations and promotions, and has set up offices, distribution points and online flagship stores across the country, with a marketing network all over the country. The advertising slogans of "Have Jinsheng Oil at home, your meals will taste delicious", "Higher oleic acid, more healthy", "Jinsheng Peanut Oil, fuel your health" have been deeply rooted in the hearts of the people, and Jinsheng series of oils have accumulated extensive and loyal customers. consumer groups and received unanimous praise from industry experts and dealers.

Build quality with character, build brand with quality. Jinsheng people always adhere to the business philosophy of "making products first, building character first, and making good oil will bring good rewards". With ingenuity, perseverance, hard work and development, we build the Jinsheng brand and create a century-old enterprise.